Girly Pop Dance Team

Girly Pop is a K-Pop dance team based in Milwaukee, Wisconsin.

As a freelance designer, I was tasked with creating a logo and icon for the team to utilize in their promotional materials & social media.

Program: Adobe Illustrator

Completed 2023

Logo Design

My client, the team’s founder/director, wanted the visual identity of Girly Pop to reflect the fun, youthful, and kitschy vibe of the team.

They cited the girl group Twice’s ‘Candy Pop’ album (seen here) as inspiration for their logo.

lolipop/candy motif

retro fonts

colors: blue, pink, purple, yellow

vintage candy
shop feel

I created 4 different logo & icon combinations to send to my client for feedback.

My client decided on this combination of logo & icon to use for their team’s branding.

They also decided to use the bottom icon for social media and video content, as the shape better fits with those formats.